About Us

Picture this: A college campus in Bengaluru. Four friends—Raj, Shruti, Apoorva, and Mahima—huddled around a pack of coin khakhras. For Raj, a Gujarati far from home, this wasn't just a snack. It was a lifeline to Jamnagar, to his roots, to the flavors that shaped his childhood.

He handed a piece to the others. "Try this."

One bite, and everything changed.

Shruti, Apoorva, and Mahima—the three queens, as we fondly call them—discovered something extraordinary. These weren't just any khakhras. They were baked, not fried. Made with rice bran oil, not palm oil. No preservatives, no chemicals, no guilt. Just pure, unapologetic flavor.

"This is the most wonderful thing we've ever tasted," they said.

And Raj? He simply smiled and said what he always says: "Jalsa che." (Life is good.)

The Two Hours That Changed Everything

We didn't plan to start a business. Not really. But when our first batch arrived—boxes stacked high, the aroma of fresh namkeen filling the air—we decided to test the waters at our college.

Two hours. That's all it took.

We sold over 200 boxes. Students lined up, tasted, smiled, and bought packets—not just for themselves, but to take home to their families. The money started flowing into our QR code. We were behind in a competition we were part of, but this sudden spike? It gave us the boost we needed. We won.

But more than the win, it was the joy. The messages afterwards: "My family loved it." The realization that we weren't just selling snacks—we were sharing something deeper. A piece of Gujarat. A piece of home. A piece of happiness.

That's when we knew: This isn't just for us. This is for everyone.

Made by Mothers, Delivered with Love

We could have set up anywhere. But authenticity doesn't come from just anywhere—it comes from where the magic was born. So we went back to Gujarat.

Our snacks are made in a gृह उद्योग (home industry), where every packet is crafted by hands that know what it means to cook with love. When we visited the factory for the first time, we met them—mothers and widows working to support their families, their dreams.

We watched them work. We saw the care, the precision, the emotion they poured into every gathiya, every sev, every khakhra. We realized: this is the love we want the world to taste.

These aren't just employees. They're the heart of Jalsa. Every batch is made by mothers who cook the way they would for their own children—with intention, with pride, with love that isn't written in any recipe.

And we? We're just the bridge. The four of us, bringing their magic from Gujarat to your table.

Guilt-Free. Always.

Here's our promise: We only sell what we eat.

After every batch, we take samples. We sit together—Raj, Shruti, Apoorva, Mahima—and we taste. If we love it, we pack it. If we don't, we send it back. No compromises. No exceptions.

Why? Because we believe snacking should feel the way it did in childhood—joyful, carefree, and guilt-free. No palm oil. No preservatives. No chemicals. Just ingredients you can pronounce and flavors you'll crave.

We're not just an alternative to Lays. We're a revolution against the industrial, chemical-laden snack culture. We want Jalsa to be your mid-meal companion—the 11:30 AM pick-me-up, the 5:30 PM energy boost, the snack you share in class, in meetings, on train journeys.

Healthy, yes. But more importantly? Delicious.

The Moments That Keep Us Going

One day, we got a message on Instagram. A mother wrote:

"When will the cheese sticks be delivered? My son is literally crying."

We were on cloud seven. The screenshot landed in our group chat, and the joy? Unexplainable. Out of this world. That dopamine hit that comes from knowing you've made someone's day—someone's child's day—a little brighter.

That's what Jalsa is about. Not just snacks. Community. Joy. Fulfillment.

It's the moment you open a packet during a boring lecture and suddenly, the class feels lighter. It's the chai-time conversation that turns into laughter. It's the NRI in a foreign land, tasting home for the first time in months.

Chaos, Late Nights, and Growing Up

Let's be honest: we had no idea what we were doing at first.

We launched on September 15th, 2024. In those early days, we were like kids playing football—all four of us chasing the same ball, often doing the same task twice. We packaged orders till 4 AM once, then rushed to make a 9 AM delivery before heading to class. We messed up an order and had to apologize and fulfill it ourselves. We sold at flea markets, learning on our feet.

But slowly, we found our rhythm.

Now, Shruti Bhudolia leads Marketing and Growth. Mahima Goyal handles Purchases. Apoorva Singhal drives Sales. And Raj Nathwani manages Operations and the P&L. We're still learning. Still growing. Still chasing the ball sometimes.

But now? We're doing it together, with purpose.

What Is Jalsa, Really?

For Raj, "Jalsa" isn't just a word. It's a state of mind. Whenever someone asks him how he's doing, his answer is always the same: "Jalsa che."

It means enjoyment. Fulfillment. The feeling you get when life is good, when you're surrounded by people you love, when you bite into something delicious and everything just feels right.

We're doing jalsa building this brand. And we experience it every time someone tastes our snacks—the joy, the surprise, the "wow, this is amazing" moment. That's our jalsa. And we want it to be yours too.

The Dream: Jalsa Everywhere

Five years from now, we see Jalsa as your go-to mid-meal replacement. In your D-Mart. On Instamart. At your local kirana store. At petrol pumps, railway stations, airports. On flights. In lunchboxes. In office pantries.

Not just in India. Everywhere.

We want a kid in New York to taste Gujarat for the first time through a pack of Tikha Gathiya. We want a professional in Singapore to reach for Phakri Bhakhri during a long workday. We want Jalsa to be the snack that brings people together—across cities, across borders, across cultures.

Our Pitch to You

If you're trying Jalsa for the first time, here's what we'd say:

Just taste it.

We've cracked the code. Our awareness-to-conversion rate is 80%. If 10 people taste our snacks, 8 will buy them. That's not marketing—that's the truth.

So have a bite. With your chai. During a lecture. In a meeting. On a road trip. Wherever, whenever.

We know you'll come back for more. Because once you taste the love, the authenticity, the jalsa—there's no going back.

This Is About More Than Snacks

Jalsa isn't just about namkeen and farsans. It's about sharing. It's about smiles. It's about the Gujarati values we grew up with—the purity, the freshness, the warmth, the aura that makes you feel at home no matter where you are.

For Raj, the proudest moment isn't the sales or the growth. It's watching people outside his culture experience the essence of Gujarat—and love it. It's knowing that through Jalsa, he's sharing a piece of his heart with the world.

And for all four of us? It's knowing that every packet we send out carries a little bit of love from those mothers in Gujarat, a little bit of our late-night hustle, and a little bit of the joy we felt that day in college when 200 boxes disappeared in two hours.

Jalsa Snacks: Where Every Bite Is a Celebration.

Made in Gujarat. Loved Everywhere. 🧡